As I was working on an article about how classic candy brands are being updated to appeal to a contemporary audience I tried the new Smarties Bubble Gum. Thinking that it was just a "new flavor" like the "Tropical Smarties" I threw some in my mouth and started chewing.
Much to my chagrin however it turns out that these ARE bubble gum ... not just bubble gum flavored! Plus it isn't even that good of a gum.
Sometimes you have to wonder why they would make something like this. The individual tablets are too small ... you basically need to put half the roll in your mouth to have the equivalent of a regular stick of gum and aside from the packaging, it bears no similarities to its daddy, the candy we all know and love - Smarties.
Stay Tuned for an upcoming article I am writing for RetroBlast.com about how other classic candy companies are trying to adapt their branding to appeal to today's market.