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All Candy Expo

All Candy Expo June 2006

  • Oldfriendsnewversions
    These photos are from All Candy Expo, the annual conference and expo where ALL the names in candy, gum, chocolates, and snack foods come to meet with buyers and the media. It was held at McCormick Place in Chicago.

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« Warning Not all Candies are for Kids! | Main | Chick-O-Stick and Laffy Taffy ... Is the Key to Retro Candy Success Being in a Rap Song? »

Did Cee Dee Blow it? WTF is Smarties Bubble Gum?

Bubble_gum_smarties There were a lot of new products and new spins on old products at the All Candy Expo, but not all of them were good.

As I was working on an article about how classic candy brands are being updated to appeal to a contemporary audience I tried the new Smarties Bubble Gum. Thinking that it was just a "new flavor" like the "Tropical Smarties" I threw some in my mouth and started chewing.

Much to my chagrin however it turns out that these ARE bubble gum ... not just bubble gum flavored! Plus it isn't even that good of a gum.

Sometimes you have to wonder why they would make something like this. The individual tablets are too small ... you basically need to put half the roll in your mouth to have the equivalent of a regular stick of gum and aside from the packaging, it bears no similarities to its daddy, the candy we all know and love - Smarties.

Stay Tuned for an upcoming article I am writing for RetroBlast.com about how other classic candy companies are trying to adapt their branding to appeal to today's market.

June 09, 2006 in All Candy Expo |

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Comments

cybele

I haven't tried the bubble gum Smarties yet, but on the subject of classics asserting themselves in the modern market, I think that Goetze's is doing a great job of making themsevles more relevant.

Their newer Cow Tales and the StrawberriCream flavors I think are revitalizing the company image.

Of all the booths at the Expo, I found the "retro" candy ones to be the most approachable and easiest to understand from a marketing/positioning point of view.

Posted by: cybele | June 09, 2006 at 11:18 AM

James Hills

Wow you must be a mind reader ... They (Goetze) are TOTALLY a stand out ... I am praising them highly for how they have handled their brand.

I actually just finished my "off the floor" taste test of their new strawberry flavor :) It was excellent!

Posted by: James Hills | June 09, 2006 at 12:19 PM

Brian

Wow - we have two things in common - arcade games and candy. Two of my sites:
http://thebrokenjoystick.com
http://candyaddict.com

Posted by: Brian | June 15, 2006 at 02:26 PM

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Who is really the REAL manufacturer of the Japanese b2up bust up gum?
Newspapers in Hong Kong has mentioned Nozawa Seisakusho (K&S) as the
creator of this.

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I always have it on my pocket, i dont know why i love these candies.

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