Chick-O-Stick and Laffy Taffy ... Is the Key to Retro Candy Success Being in a Rap Song?

  At the All Candy Expo, I talked with various vendors about "retro" candies and how they are working to make their brands more current.

The story that took the prize however was when a representative from Atkinson's told us they had seen extrodinary growth (especially in urban areas) following the release of the "Chick-O-Stick Song."

Interestingly though, this  was not the first time that a rap artist had used a classic candy reference (Laffy Taffy Song), nor is it the first time that this led to a dramatic increase in sales.

What's next, the "Nut Roll Song?"